![]() “Small business marketing software" is not a specific type of marketing software, so much as it is a general set of marketing software that caters to smaller businesses with fewer monetary and marketing resources. These days, though, you'd be foolhardy not to invest in marketing software that can allow your business to run its own marketing campaigns without any outside help-even if your marketing “department" is just one person. Smaller companies may have avoided spending money on such software in the past, either because they lack a dedicated marketing department or the resources to afford a marketing system. This is especially true of small and midsize businesses (SMBs), who are adopting marketing software at a rapid rate. With marketing software becoming ever cheaper and easier to deploy, businesses are finding themselves in the market (pun intended) for a new or updated system.
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